See how JLL increased their survey response rates by 40%

“We promoted Voiceform as a new way of providing feedback. People were interested in engaging this way, which increased our survey acceptance rate, which I would say was about 70%. I think our results stemmed from the innovation, and a different way of doing surveys versus live interviews and or pen-to-paper type surveys.”

-Andrew Wald, Managing Director, Global Technology Solutions, JLL

‍

Challenge

As a leading real estate and investment management firm, JLL’s reach and impact spans globally. It’s hard not to walk down the block of your favorite metropolitan city without visiting or viewing one of the many buildings within the JLL portfolio. Its global footprint comes a workforce of 100,000+ and with this scale comes many scale challenges.

Two core challenges JLL experienced was getting responses on their surveys and also finding a way to quickly collect qualitative information from a diverse group of business leaders without having to spend weeks and months scheduling calls or hosting long team meetings. The Technology Solutions team responsible for supporting JLL’s Work Dynamics business needed to quickly collect information across its leadership team in order to build sales enablement material for a major RFP within a time crunch. 

‍

Solution

Instead of having to spend a ton of time scheduling and conducting team meetings or sending traditional surveys, JLL replaced this with Voiceform. Andrew and his team created a voiceform within minutes and distributed it to leaders at JLL across the globe. With the scale of a survey, and the insight of an interview, the responses were received quickly and Andrew could review a summary of insights asynchronously, without delaying his project.

With Voiceform, Andrew could easily HEAR their voices and authentic perspective about the questions he was asking. Not only did his team benefit from listening and going through the responses on his own time, his team was able to automate how information was collected, summarized and transcribed, saving their team more time when looking to turn survey results into content for their sales enablement materials.  

‍

"Did we receive better responses and receive better insights? 100%. Our executives were able to respond to our voiceform in their own time. Voiceform also automated our analysis phase, so we were able to skip that and jump right into a solutioning and summarizing"

-Andrew Wald, Managing Director, Global Technology Solutions, JLL

‍

Results

Typically, feedback surveys can see response rates as low as 10-30% at JLL. By introducing a more conversational, and time-efficient way to capture company perspective, JLL was able to boost survey engagement to over 70%. 

Not only did JLL increase survey response rates, JLL validated that they can save upwards of 30-50 working hours within a project, replacing traditional in-person, virtual and telephone meetings with voiceform’s asynchronous voice and video surveys. They’ve also been able to avoid weeks of project delays but avoiding the cumbersome task of scheduling time in executive calendars.

‍

"We achieved much better survey engagement by providing an innovative and different way of collecting information versus live interviews. With Voiceform, we increased the survey acceptance rate to about 70%.”

-Andrew Wald, Managing Director, Global Technology Solutions, JLL

‍

By leveraging Voiceform, Andrew and the JLL team has been able to capture a deeper understanding of their global leadership team, without any heavy-lift engineering, or time-intensive meetings. They’ve been able to introduce better working practices that still give them the quality results they need to build sales materials and close new business for Work Dynamics. 

From email surveys, to in-app feedback, Voiceform can help teams launch quickly and ensure their data can be summarized and actioned in one place. Interested in automating your own data collection workflows for your team, but need some help? Our team is ready to support you through onboarding, standing up integrations or helping you determine what type of workflow will work for your team.

‍