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In today's blog post, we dive into the ultimate How To guide on voice surveys. 🎤
For many, voice surveys are an entirely new experience, and we love that we get to help users launch them for the very first time, and help them witness the power of voice surveys when looking to collect amazing data from customers, teams and community groups. Along the way we've learned some pretty great tips on how to build voice surveys that get you incredible data. Below are 7 tips on how to build voice surveys that help you double response rates and collect 3-4x more data.
(1) Mix and match question types to keep customers engaged 👩💻
Voiceform customers have seen great outcomes with Voiceform when layering in a combination of voice-response questions with traditional survey question types, (e.g. multiple choice). Giving users variety increases engagement.
(2) Keep your questions focused 😎
The best voice-response questions typically ask only 1 open-ended question that is thought-provoking and easy to elaborate on (e.g. Why do you think you do your best work before 10am?)
Voice-response questions become less effective if you ask multiple sub-questions within one voice-response question (e.g. Why do you think you do your best work before 10am? Is this always the case? How come?) Focusing in on 1 question per voice-response gives the user clarity on what they should elaborate on. If you have sub-questions, it's best to break them out into multiple voice-response questions
(3) Users love a warm up 📈
Start with a warm up voice response question! Voice surveys might be new to your users, so giving them a warm up question helps them get into the rhythm of a voice survey
(4) Follow-on questions help users elaborate 🎤
When looking for a user to add context to a question (i.e. adding additional thoughts or context to a multiple choice question), it's best to add an optional voice-response following a multiple choice question. (e.g. What led you to select that option?)
(5) Context is key 🔑
Share survey context with your users! As a voice-powered survey, educate your users that they will need to enable mic permissions, or give them a heads up that the survey contains voice questions
(6) Help users know your 'why' 💥
Share your 'why' with your customers/respondents! Make sure users know what the survey is about, why you're asking questions and how many questions you will be asking. This will help prepare them for the survey, and ensure they are deeply engaged
(7) A meaningful incentive goes a long way ✨
Consider giving an incentive to respond (e.g. discount code for an event)! If users are incentivized, they will be increasingly engaged with your survey and motivated to share more.
We hope you've found these 7 tips useful. Ready to put them to the test? Get started with Voiceform today!
