From One Week to One Day: How Decodis Cut Survey Launch Time by 7x

The Snapshot

Industry: Public Opinion Research
Use Case: Large-scale surveys for political polling & public opinion research

Results at a Glance

• $200,000 saved per large-scale project
• 7x faster survey deployment (7 days → 1 day)
• Same quality, massive efficiency: Maintained large sample sizes and response depth while eliminating vendor dependency

The Problem: Locked Into an Expensive, Slow IVR System

Decodis, a respected public opinion research firm, had been conducting telephone surveys using traditional Interactive Voice Response (IVR) systems for years. While IVR allowed them to reach large samples and capture longer voice responses, the process was plagued by three critical bottlenecks:

1. Vendor Dependency Paralysis

Every survey change—no matter how small—required Decodis to submit requests to their IVR provider's programming team. What should have taken minutes stretched into days.

"Our IVR provider would need to program our surveys into their platform themselves and it would take a week," explained Decodis's research director. "We could program the same survey ourselves in one day."

2. Crushing Costs

For large-scale political polling and public opinion research, Decodis was spending hundreds of thousands per major project on IVR infrastructure, programming fees, and call time.

3. No Real-Time Iteration

When clients needed to adjust questions mid-fielding based on early responses—a common requirement in fast-moving political research—Decodis couldn't react. They were stuck with whatever they'd programmed weeks earlier.

The stakes: In public opinion research, timing is everything. A survey that launches a week late can miss the entire news cycle. A question that can't be refined mid-field can waste thousands of responses.

The Solution: Self-Service Voice Surveys at IVR Scale

Decodis needed a solution that could match IVR's scale and voice quality while giving them the speed and control of modern survey software. Voiceform delivered:

🎙️ Professional Voice Quality
Voice responses with the same depth and authenticity as traditional telephone surveys

⚡ Instant Survey Deployment
Build and launch complex voice surveys in one day instead of one week

🔧 Complete Control
Make changes, iterate questions, and adjust mid-fielding without waiting for vendor programming

📊 Enterprise Scale
Handle thousands of simultaneous voice responses for large-scale public opinion projects

The Results: $200K Saved, Control Restored

Immediate Impact

💰 Cost Reduction: $200,000 per project - By eliminating IVR vendor fees, call routing costs, and programming charges, Decodis cut their per-project costs by $200,000 on large-scale surveys.

⚡ 7x Faster Survey Launch - What used to take a week now takes a day. For time-sensitive political polling, this meant Decodis could respond to breaking news, run rapid-response polls, and deliver results to clients while stories were still developing.

🎯 Same Quality, Better Control - Decodis maintained their reputation for large-sample, high-quality voice research while gaining the ability to iterate in real-time—something impossible with legacy IVR.

Strategic Advantages

Beyond the immediate metrics, Decodis unlocked new capabilities:

• Agile methodology: Test questions, refine wording, and optimize surveys based on live data
• Competitive edge: Win contracts requiring fast turnaround that competitors using IVR can't match
• Client satisfaction: Deliver insights faster with mid-project flexibility to adjust based on client feedback

Ready to Cut Your Survey Costs by 6 Figures?

See how Voiceform can transform your public opinion research.

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