AI Moderated Interviews

Interview thousands of people at once, with a moderator on every session

The AI conducts the conversation: it asks from your discussion guide, listens, and decides what to ask next. Respondents speak on their own time. It sits between a survey wave and a handful of live sessions: interview depth, at a sample you can actually brief from.

Try for free

Research cycle

Where it sits in the research cycle

AI moderated interviews are not a replacement for surveys or for a skilled human interviewer. They cover the stretch in between: when you need conversation, not just a score, and a sample larger than a week of calendars can hold.

Surveys

Measure

Closed items, trackers, and comparable scores. The right tool when you need a number the business already knows how to read. Voice and probing can sit on the open ends without turning the whole study into an interview.

You are here

AI moderated interviews

Understand at scale

A discussion guide, spoken answers, and follow-ups in real time. Use it to test concepts, hear language, and check whether a theme from a few live sessions holds in a much larger sample.

Human interviews

Go deep with a few

Rapport, live judgment, and the sessions only a person should run: sensitive topics, expert samples, co-creation. The guide you write here often becomes the one Voiceform fields next.

A common loop: live interviews to shape the guide, AI moderated interviews to see if those themes hold at 50 to 500 people, then a survey to track the score. Teams also run it the other way: a survey flags a dip, AI interviews explain it, and a few live sessions go deeper with the people who matter most.

The studies researchers actually run

Same discussion-guide method. Different stimulus and sample. Start from a use case, or try a live concept test.

1
Concept and creative testing
See which ideas land, then hear why. Stimulus plus probes beats a rating scale on its own. Try a concept testing interview, or read how teams run them.
2
Audience and market research
Needs, language, and jobs-to-be-done in people’s own words, at a sample size you can actually brief from, not a dozen scheduled Zooms.
3
Quick-turn discovery
Need fifty interviews before Friday? Launch the guide, watch sessions complete asynchronously, and read themes as the sample fills.

Built to run interviews the way researchers actually work

A discussion guide, not a chatbot. Follow-ups serve your objectives. Every session is consistent, translatable, and ready to read as it finishes.

Smart, adaptive probes

The moderator listens to what someone actually said. Thin answers get a follow-up. Interesting threads get pulled. You control depth question by question.

Bounded by your discussion guide

Every respondent covers the same core questions. Follow-ups stay inside the research objective, not a free-associating chat that drifts off brief.

Runs in parallel

Share a link and interviews complete on the respondent’s time, many at once. Live sessions still happen one calendar slot at a time. This method is for the stretch of fieldwork that should not wait on a moderator schedule.

50+ languages

Interviews run in the respondent’s language. Transcripts and translation land in one working language so multi-market studies do not wait on a moderator in every country.

The same rigor at session four hundred

Every respondent gets the same core questions and the same probing rules. Useful when you need a comparable conversation across a large sample, then bring a smaller set into a live room.

Themes, quotes, and Nova

Answers are transcribed, themed, and scored for sentiment as they arrive. Chat with the dataset, pull quotes, and drop charts into a deck without a coding backlog.