Surveys

Quantitative surveys with interview-depth open ends

Keep NPS, CSAT, matrices, and Likert items. Add spoken or video open ends, and let AI probe the vague answers automatically, so every score comes with a reason you can use.

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Where quant surveys still win, and need a better open end

1
Research teams
Trackers, concept screens, and brand studies that need a number you can put in a deck, plus the language behind a dip or a lift.
2
Customer experience
NPS and CSAT programs that do not stop at the score. A spoken follow-up after a 6 tells you whether to fix the product or the handoff.
3
People and culture
Employee surveys that invite a real answer, not another checkbox. Spoken comments stay optional; the closed items stay reportable.

What changes when the open end can listen

You keep the survey. The comment box stops being the weakest part of it.

Capability

Voiceform

Typical survey tools

Closed items

NPS, CSAT, Likert, matrices, ranking

Same quant toolkit

Open ends

Voice, video, or text, with AI follow-ups

Optional comment box, usually skipped

Follow-ups

Adaptive probes on the questions you choose

None, or a second survey later

Analysis

Charts plus transcripts, themes, and Nova

Exports and a coding backlog

Distribution

Link, embed, SMS, email, or inside Qualtrics

Native send; limited voice inside other tools

The survey toolkit, plus a moderator on every open end

Build the instrument you already know. Voiceform adds voice, video, and follow-ups where a comment box used to stall.

Every quant question type

Multiple choice, Likert, NPS, CSAT, matrices, dropdowns, and ranking sit next to open ends. Brand the experience so it still feels like your study.

Branching that keeps surveys short

Skip logic, loops, and dynamic variables so each person only sees what applies. Scores stay comparable; paths stay relevant.

Voice and video on the open ends

Respondents speak instead of typing a one-word comment. You get tone, hesitation, and the extra sentence a text box never captures.

Adaptive AI probing

When an answer is thin or interesting, the AI asks a follow-up in real time. You set how deep each question goes. The rest of the survey stays a survey.

Scores and transcripts together

Closed items still chart. Spoken answers are transcribed, themed, and scored for sentiment as they come in. Nova can answer questions across the dataset.

Embed in the stack you already run

Send a Voiceform link, or drop voice and AI questions into Qualtrics, Decipher, and other platforms. Results can flow to the tools your team already uses.