Test early, while change is cheap
Concept and pack tests in voice catch the grimace and the delight. Kill weak ideas before artwork, claims, and slotting costs pile up.
Consumer Packaged Goods
Hear why a concept wins before you commit the line
Put packs, claims, flavors, and campaigns in front of shoppers and listen. Learn what resonates, what feels off-brand, and what they would actually put in the cart.
Shopper insight with the emotion still in it
Get to the “why” behind choice, rejection, and repertoire — faster than a traditional qual calendar.
Voice that a grid flattens
Shoppers explain trade-offs — price, health, habit, kids — in a few minutes of speech. You hear the story behind the rating, not just the rating.
Track brand across waves
Reuse the same Voiceform as a brand tracker. Compare how people talk about you versus private label and the hero competitor, quarter after quarter.
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From idea to aisle with fewer surprises
Concept, creative, and brand — heard in the shopper’s own words.
50+
Languages transcribed
1000s
Interviews in parallel
Voice + video
With AI probing on every answer
Hear it from teams like yours
HM
Harley Mckee
Business Intelligence Manager, Opinium
“Switching to Voiceform quadrupled our engagement and completion rates and significantly increased response length. We also saved lots of time not having to deal with the technical issues of video uploads.”
BZ
Ben Ziedler
Co-founder, Nonfiction Research
“We love Voiceform because it helps us bridge that gap between quantitative data and fully qualitative data. We can get qualitative results at scale and we can do it way faster than we can if we were to just do interviews.”
Questions
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