The why, attached to the number
Vague “it’s fine” answers get probed automatically. You hear the competitor they almost chose, the moment trust broke, or the feature they cannot lose.
Net Promoter Score
Keep the 0–10. Then let AI moderation ask why. Promoters, passives, and detractors explain themselves in their own words, so the number comes with a story you can act on.




The score tells you the direction. Spoken follow-ups tell you what to fix, keep, or say next.
Vague “it’s fine” answers get probed automatically. You hear the competitor they almost chose, the moment trust broke, or the feature they cannot lose.
Themes split by score so the board sees two stories, not an average. Clips make the difference obvious in the room.
Analysis lands as interviews complete. Move from an annual NPS event to a cadence that matches how fast the product and the market move.
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Pair NPS with brand, journey, and product listening so the score never sits alone.
50+
Languages transcribed
1000s
Interviews in parallel
Voice + video
With AI probing on every answer
David Thomas
Head of Marketing, Baremetrics
“The value that we got out of [Voiceform] is 1000x more than any other kind of customer feedback survey that I've ever done and having done a lot of product, a lot of product marketing surveys, being able to hear the voice of the customer is an extreme advantage. It's not as easy to put onto a chart or to make it into a graph. But it’s so much more actionable and so much more useful.”
Harley Mckee
Business Intelligence Manager, Opinium
“Switching to Voiceform quadrupled our engagement and completion rates and significantly increased response length. We also saved lots of time not having to deal with the technical issues of video uploads.”
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